PROFILE
Creative Graphic Designer with a distinctive style and diverse design experience working with various accounts. Resourcefulness, excellent organizational and negotiating skills, as well as strong creative instincts, consistently lead to meeting tight deadlines, increasing client satisfaction and growing advertising revenues.
WORK EXPERIENCE
Riverside Partners Advertising, Hawthorne, NJ | November 2023 - Present
Freelance Graphic Designer
• Manage multiple projects and meeting daily deadlines.
• Prepare production work from start to finish, including conceptual designs for e-blasts, web banners & website slides.
• Incorporate changes recommended by clients into final designs.
• Stay current on all brand co-op advertising rules and design standards.
Forrest & Blake Advertising | FBDigital.net, Edison, NJ | March 2012 - September 2023
Art Director
• Responsible for developing concepts, implementing advertising campaigns, designing and had creative freedom to adjust the work as needed to match client standards.
• Designed all new business pitches, monthly web page banners, social media posts, digital advertisements, logo design, mailers, billboards, brochures, stantions, hang tags and posters successfully building the client base.
• Maintained brand standards while pushing creative innovation.
• Screened, interviewed, and trained new artists.
• Instrumental in the transition from a predominantly 100% print-based media approach to a 80% digital presence and 20% remaining in print format.
• Implemented a remote work system to track daily jobs and artists time when agency went 100% remote.
• Provided OSX system support for departmental Macintosh workstations, including troubleshooting and new system set-up.
• Managed and organized all client work into easy filing system.
• Supervised Art Department staff of 4-6 employees.
Miller Advertising, Manhattan, NY | May 2007 - March 2012
Creative Director
• Allowed creative freedom in revamping existing accounts and logos.
• Assisted in new business presentations resulting in multiple new accounts generating in excess of $2,000,000 in revenues.
• Prepared all production work from start to finish, including conceptual design, logo creation, copy-writing, classified display ads.
• Supervised Art Department staff of 4-8 employees.
Miller/Friedman Advertising, Waldwick, NJ | September 1992 – May 2007
Creative Director
• Developed concepts, implementing advertising campaigns, designing and laying out ads.
• Designed all new business pitches, advertisements, mailers, billboards, brochures, signs and posters successfully building the client base.
• Created storyboards for cable television commercials. Learned the finer points of writing and designing story boards from production managers and other media professionals.
• Acted as liaison with printing companies concerning color specs, paper stock, pricing quotes and estimates.
• Provided system support for departmental Mac workstations, including wiring and set-up, and ensuring adequate storage and back-up.
• Screened, interviewed, and hired all department artists.
• Supervised Art Department staff of 5-8 employees.
EDUCATION
Middlesex County College, Edison, NJ
Marketing Art & Design & Advertising Design Concepts
SKILLS
Adobe Suite - InDesign, Illustrator, Photoshop, Acrobat, QuarkXPress, Microsoft Word and Powerpoint.
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